作為亞洲地區飲料工業領域首屈一指的品牌專業展會，CBST中國飲料工業科技展的行業影響力日益增強，受到了越來越多飲料全產業鏈企業的關注與親睞。2017年11月22-24日，CBST2017第八屆中國國際飲料工業科技展將在上海新國際博覽中心隆重舉行，加之一年一度的中國飲料工業協會年會同期舉行，眾多行業巨頭共聚上海， CBST2017將再次成為年度最受矚目的行業盛會。
參加如此大規模的行業盛會，眾多參展商摩拳擦掌，躍躍欲試。如何吸引更多的參觀者來到公司展位？如果吸引更多的采購商了解公司產品達成簽約意向？如何有效提高公司知名度和品牌影響力？相信是所有參展商最為關心的問題。為此，編者歸納了一些有效的展會宣傳經驗與參展商分享：
一、展前宣傳工作 不可忽視
據統計，展前寄發參觀邀請函的參展商，觀眾光顧的概率要比其他沒有進行展前邀請的參展商大4倍。
建議參展商於展會前在行業專業雜誌（如《中國飲料》、《飲料工業》）以及CBST2017展會會刊上刊登公司廣告及展出產品的特別報道。並提前將刊有公司宣傳資料寄給目標客戶，並向他們介紹CBST展會上將要展出的產品。贈送展會入場券或貴賓卡，讓客戶感受到對他的誠摯邀請。

二、展位設計 要 抓人眼球
很多觀眾和采購商都是到了現場才臨時決定參觀哪些展位，那麼布局合理、創意新穎的展位總是能快速有效的吸引到他們的注意。
建議參展商在展位設計方麵以新穎的設計來突顯自己的展位，展示自己的個性，強調與眾不同。展位裝飾盡可能使用大膽搶眼的顏色，避免那些容易融入背景的中性顏色。
規模較大的展位，應憑借自身的麵積以及醒目的企業標識，吸引觀眾和采購商的眼球。而規模較小的展位，要想引人注意，應巧妙使用燈光，盡可能使小展位“耀眼”起來，提高展品識別度。

三、 製作宣傳物料精準派發
據了解，50%的參觀者漫無目標卻四處收集資料，展覽會上發出的資料有25%在30分鍾內被隨手丟棄。比較好的方法是印製兩類不同形式的資料，一種是印製簡單、內容概括的資料，可以發給每一位參觀者；另一種是成套印刷精美、專業性強的資料，隻發給專業客戶。
製作比較實用、大個、結實的手提袋，在方便參觀者和采購商收集大量資料的同時，也更好的對本企業的公司、品牌、業務進行流動宣傳。比如，製作精美耐用的環保袋，許多觀眾爭相索取，使得展館隨處都可見企業的LOGO，展後也有更多的人繼續使用這些環保袋，無形中為該企業做了廣告宣傳。
隨著CBST2017開展的時間日益臨近，相信參展商早已緊鑼密布地準備著展會的各項準備工作。CBST2017組委會亦將秉承專業、專注、高效的服務理念，提供便利、專業化的服務，我們將幫助您充分利用CBST的平台，奏響參展最強音！
AS the leading brand professional exhibition in beverage industry in Asia, China International Beverage Industry Exhibition on Science and Technology (CBST) is having more and more influence on the industry, attracting attention and preference from more and more enterprises in beverage whole industry chain. During Nov.22-24,2017, the 8 ^thChina International Beverage Industry Exhibition on Science and Technology (CBST2017) will be held in Shanghai New International Expo Center. Meanwhile, the Annual Conference of China Beverage Industry Association will be held. Numbers of industry giants gather in Shanghai. CBST2017 will, once again, become the industry’s most eye-catching event.
In order to participate in such a large-scale industry event, exhibitors are busy with elaborate preparation. How to attract more visitors to the booth? How to attract more buyers to learn about products and have intention to sign contracts? How to efficiently improve company’s reputation and brand influence? We believe that these questions are of the most concern of exhibitors. Thus, some effective exhibition promotion experience will be shared in the following.

1. Promotion before the Exhibition cannot be overlooked

According to statistics, visitor rate of exhibitors who send invitation before the Exhibition is 5 times that of exhibitors who do not deliver invitation.
It is recommended that exhibitor publish company advertisements and product reports in industrial professional magazine (e.g. China Beverage, Beverage Industry) and CBST2017 Exhibition Catalogue, and distribute the magazines with company information to targeted clients to introduce products to be exhibited in CBST2017. Delivering tickets or VIP cards to client to express the sincere invitation.

2. Exhibition booth design should be attractive

Many visitors and buyers will decide which booth to visit at the moment that they are already in the Exhibition. Thus, booth with reasonable layout and creative design can also effective catch their eyes.
It is suggested that exhibitors highlight their own booth by adopting creative design, thus showing the specific character and differences with others. Booth decoration should use eye-catching colors as much as possible and avoid neutral color that may be integrated into the background.
For exhibition booth with large scale, it is suggested to attract visitors and buyers by its booth area and conspicuous company logo. For smaller ones, lights are available to increase exhibits recognition by making the booth more “dazzling”.

3. Promotion materials should be delivered accurately

It is understood that 50% of the visitors are collecting promotion materials without any targeting, and 25% of promotion materials distributed will be discarded within 30 mins. A better method is to publish two different formats of promotion material: one is with simple and brief information, which can be distributed to every visitor; the other one is a set of material that is well designed with professional information and will be delivered to professional visitors only.
Using more practical, large and solid bag can bring convenience of collecting materials to visitors and buyers. Moreover, it is a mobile promotion for company, brand and business operation. For example, the production of good-looking and durable bags will attract visitors to obtain one, so the company logo printed on the bag will be shown everywhere in the exhibition hall. After the Exhibition, some people will keep using these bag, which is a promotion for the company.

With the coming of CBST2017, we believe that exhibitors have been prepared in full swing. The Organizing Committee of CBST2017 will also uphold service philosophy of professional, focused and efficient and provide convenient and professional services. We will help you make full use of the platform of CBST to play the strongest sound!